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KMID : 0384320080290050349
Korean Journal of Family Medicine
2008 Volume.29 No. 5 p.349 ~ p.353
Preferences for Addressing Title to Patients and Physicians¡¯ Attire in a Medical Office
Ahn Seong-Hoo

Jung Ji-Hye
Jin Jong-Won
Kim Hyun-Chul
Kim Se-Jung
Choi Min-Kyu
Roh Yong-Kyun
Abstract
Background: Most patients feel uneasy about visiting a clinic and thus the trust on their physicians can be affected by the physicians¢¥ attire, attitude and greeting. We aimed to investigate the difference between patients¢¥ and physicians¢¥ preferences to attires and greetings in clinics.

Methods: We conducted a questionnaire survey on 394 outpatients in a university hospital and on 169 doctors from five university hospitals. We questioned to the outpatients about their preference for physicians¢¥ dress style, how to address them and the method of greeting. We also questioned to the doctors about their own attire, attitude and etiquette.

Results: The patients preferred to be called ¡¯OOO Nim¡¯ (54.0%), ¡¯OOO Ssi¡¯ (29.2%), ¡¯Hwanjabun¡¯ (16.2%) and ¡¯Sunsaengnim¡¯ (2.5%). However, the physicians were used to calling patients ¡¯Hwanjabun¡¯ (39.2%), ¡¯OOO Nim¡¯ (29.6%), ¡¯OOO Ssi¡¯ (24.5%) and ¡¯Sunsaengnim¡¯ (1.2%) (P£¼0.001). Both the patients and the physicians preferred physicians¡Çto wear white-gown (70.3% vs 78.7%) in a medical office. Inside the gown, a shirt and a necktie (66.2% vs 71.6%) were favored in both groups. Compared to the patients, the physicians thought that their attitude (23.1% vs 45.6%) and their attire (49.7% vs 55.6%) had a great effect on their professionalism.

Conclusion: We found that the patients wanted to be called ¡¯OOO Nim¡¯, but ¡¯Hwanjabun¡¯ was most commonly used by the physicians. Both the patients and the physicians preferred white-gown. We also found that the physicians¡Ç attire and attitude were strongly associated with their professionalism. (J Korean Acad Fam Med 2008;29:349-353)
KEYWORD
greeting, attitude, address, attire
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